This section begins with the speaker introducing herself, followed by an assessment of the current standing of the participants with regards to social media knowledge and awareness.

This section introduces an overview of the social media tools that are conductive to an efficient management of social media.

This section discusses the importance of a social media calendar and a dedicated social media team, providing a background on the positions that an individual can take on in a social media team, and their respective responsibilities.

This section sheds light on the problems that one may encounter in the management of a social media page, such as the overlapping of roles and/or one-man teams, messy scheduling, and unrealistic metrics & goals.

This section discusses the different types of content that one can post in the attempt to engage with the audience. The speaker particularly mentions that video posts are most favored by the current Facebook algorithm.

This section explores the challenge that is often faced in social media management: creative slowdown. The speaker provides steps to combat and overcome the said problem.

This section engages the participants through an ideation activity that demonstrates a campaign for the Aleng Pulis Chatbox, introducing the concept of the message house in concisely communicating a message to the people.

This section introduces the available tools for generating content and managing tasks, schedule & analytics.

This section introduces the subplatforms on Facebook, groups and pages, detailing on the dos and don’ts in managing these subplatforms.

This section informs where to find the data and analytics from Facebook in properly keeping track of a page’s engagement.

This section serves as a neat reminder for the viewers and participants on the most practical and important steps in effectively managing a social media brand.

This section engages the participants through a review of the past lessons in the session.

In this section, the speaker addresses remaining questions from the participants to provide them a better understanding of proper social media management.